Analysis.
1.External Environment Analysis.
ꊱ Macro Environment Analysis.
①경제적 환경요소.
➜한국인의 소비패턴.
한국 소비자 연맹에서 조사한 최근의 소비자 경향에 따르면, 휴대폰은 수분이 들어가 메인보드가 부식되거나 충격에 의해 메인보드나 액정이 손상되는 등 소비자 부주의로 하자가 발
3. SWOTAnalysis
Under the current situation of KEPCO, strengths, weaknesses, opportunities and threats of the company have been derived. Based on this analysis, we believe that we can clarify whether or not the company is good enough to follow its strategic vision to perform well under the current KPIs.
In terms of strength, KEPCO is doing excellent with its ‘performance-based evaluation’.
analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environmen
B. STP Analysis
Segmentation
-Age : 30~70
-Life Style : People who want to enjoy luxury life
-Gender : We don't mind
Targeting
- Young people who have highly paid and specialized job.
- Middle-aged and older people who are more leisurely.
Positioning
-Provide luxurious and well-organized products.
-"We are existing for luxury life!"
Abroad travel : Asia :1000$~2000$(3~4days)
3. Situational Analysis
베트남에서 자판기 위탁 영업 사업을 시작하는데 있어서 고려해야 할 사항에 대해 구체적으로 접근하여 분석하였다.
3-1. SWOTAnalysis
Figure 1. 은 Oriental Coffee Co.의 베트남 자판기 위탁 영업 사업의 대한 SWOT 분석이다. 사업의 장점과 단점 그리고 기회와 위기를 분석하였다.
Figure 1
3. Discussion about Marketing Plan.
Situation Analysis.
Internal Environment
Organization culture
OB’s organization culture has changed since Interbrew has its authority to manage it. Before M&A with Interbrew, OB’s culture was more likely under the tangible strict order from the position and even private relationship was very important part respect to get promoted. These are
1. About AhnLab
1) AhnLab core value
" A company with a soul "
Ever since its foundation in 1995, AhnLab has always has been concerned about our social responsibilities, and has concluded that we have to contribute to the society through continuous researches and developments. Also, AhnLab has stipulated the company core values and we are doing our best to fulfill promise in order to
thought that KIA motors are doing well in domestic and abroad markets. However, if we found that KIA's shortages and establish several strategies to overcome that disadvantages and strengthen the strong advantages related to design marketing, organizational culture, brand marketing. This marketing plan outlines strategies that KIA motors doing now, and how to increase their demand in the future.
SWOT analyses
SWOTanalysis; We thought about Nutrilite’s strength, weakness, opportunity, and threats each. Among many strengths, Nutrilite’s the best strength is their trustworthy. For instance, they, specifically Amway, provide a differentiated customer satisfaction service. In Korea Amway, even though customer opened and used a product after purchasing, they conduct a service that pe
NUTRILITE?
Founded in 1934
Organic Agricultures
Charity Activities - CSR
- Make a Best Product
Conducted Product Test more than 15,000 products per a month
Introducing Product
더블엑스 종합비타민무기질
새몬 오메가 3 - DHA/EPA 함유제품
SWOTAnalysis
Strength
Strong brand image
Unmatched
Trustworthy
Focus on customer satisfaction